Our top insights into Agricultural Advertising

Marketers pride themselves on understanding people and how they work. Whether it’s their clients or target audiences, they know who they’re dealing with. Yet one demographic that marketers continually fail to reach or understand is our agricultural community. We’re talking about farmers, primary producers and the wider rural community. Metro Agencies find them difficult to […]


When asked about advertising, specifically, where a business should advertise, there really isn’t just one answer. The best answer to ‘where should I advertise?’ comes in a response specific to your business. This answer will be dependent on your target market, your budget, the product you are advertising and the period of time you want to advertise for. Additionally it will depend on what you aim to get out of your advertising – is it to build audience, sell a product, create awareness or something else.

Facebook live

Facebook is arguably one of the most popular social media platform on the web. Recent stats have shown that Facebook has over 1.5 billion active users each month.

Facebook is currently putting a lot of emphasis on video content, with over 8 billion video views world wide on Facebook every day. This emphasis and engagement with video is good 
for businesses. Facebook’s emphasis on video content means that it will be seen by more viewers, without having to pay for the viewer reach that would typically be needed with an image or text only based post.