Paton Livestock Equipment

The Project

Paton Livestock Equipment specialise in producing quality livestock feeding equipment including hay feeders, lick feeders, mobile feed stations, chicken feeders, trail feeders, feed out bins and more.

Paton Livestock Equipment initially approached Circle Media to give their branding a revamp. The logo was given an update, maintaining the font that the agricultural community had come to associate with Paton’s quality products, iconography was included to reflect the market sector of their product range.

A series of informative and helpful videos on the Paton Livestock Equipment product range were filmed and edited by the Circle Media team. These videos were used across social media, in electronic mail and on their website to showcase elements of the range.

Press ads are regularly created to inform the public of new products and season exclusive special offers. Brand styling is used to compliment the logo and product range while maintaining consistency across all platforms. Signage for field days is also produced, designed to be both durable and highly visible.

We recently updated the Paton Livestock Equipment website. The original website featured some outdated navigation and wasn’t mobile ready. Our design team produced a fresh new look for Paton, and our development team created a website that really suited new business needs. Paton are now able to easily update and manage their own product line. A unique addition to the website is the postcode finder; where customers can enter their own postcode, and find their nearest Paton dealer easily and efficiently. Our SEO team optimised the site for search engines. They are now outranking their competitors, ranking number 1 for most key terms relating to their business.

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