Tag: social media

Let’s unpack ‘Engaging Content’

Circle Media Engaging Content .1
Engaging content is a term we throw around a lot at Circle Media. It’s something that we think about for ourselves and it’s definitely something we aim to create for our clients. But what is it? It’s about creating an interesting range of content that shows off your business. It’s about giving your followers an exclusive look behind the scenes, a sneak peak at new releases and giving your business some personality. Today we’ll give you a peak into engaging social media content and what you should be posting to engage your followers. In order to create engaging content for... Read more

What’s new with Facebook in 2019

Circle Media Facebook in 2019
It’s been a while now since we’ve spoken about the benefits of Facebook marketing and some changes have been made. We’re midway through 2019 now, so it’s time for an update on how to get the most out of your Facebook presence. By this stage we don’t need to tell you just how important of a platform Facebook is for your business. The majority of the population are active users, and that includes your customers. So here’s Circle Media’s top tips on how to make your online presence count on Facebook in 2019. It’s a valuable platform so don’t waste... Read more

Peek behind the curtain of the famous Instagram algorithm

Circle Media Instagram algorithm
The Instagram algorithm has just been updated, and in order to prevent mass hysteria and a flood of complaints on Twitter, they got together with top tech journalists to break it all down. Here’s what we learnt; what’s new, what’s good and what’s coming soon. Let’s start with the big one. You’ll now be seeing 90% of content posted. This is a big improvement from the 50-70% Instagram has admitted to showing you previously. Friends and family will be prioritised in an attempt to show you content you actually want to see. This is Instagram’s big headline, they’ve been looking at... Read more

Social media: understanding your audience

Circle Media social media computer
The first step to succeeding on social media is understanding your audience. Each platform is different and should be used accordingly. Here we look at some of the key demographics for each platform to help you get the most out of your social media presence. Facebook dominates social media with 81% of all social media users on the platform. This is followed by YouTube with 55%, which shares many characteristics with social media but is not a traditional platform. Currently, no other social media platform can compete with Facebook’s monopoly, but they are gradually gaining market share. 18-24 year olds... Read more

Setup and manage multiple Instagram accounts

Multiple Instagram accounts
Today we’re showing you how to setup multiple accounts with Instagram, so you can quickly switch between accounts without having to manually log out and back in each time. This can be quite a useful tool, especially when you’re managing a personal account and also a business account on Instagram. It is highly recommended to always keep personal and business accounts seperate. If you’re managing more than two user accounts on Instagram – that’s ok too. You are now able to manage up to 5 accounts. This allows you to quickly and easily switch between your accounts without having to... Read more

Website vs. social media

website vs social media
It’s the age-old question brought in to the modern era: website vs social media, which is the best option? Many people ask us whether they need a website when they have social media, or what social media can bring to their business when they have a website? When it comes down to it, everything about your website is the property of your business. As a business you are able to control the imagery, content, layout and information provided. A website gives your business credibility and showcases your services in a professional manner. Similarly, there are many advantages to running social... Read more

Facebook Live: your digital marketing advantage

Facebook live
Facebook is arguably one of the most popular social media platforms on the web. Recent stats have shown that Facebook has over 1.5 billion active users each month. As such Facebook has become an excellent tool for your business and one the most popular marketing tools available. It is an ideal place to provide your clients and followers with a variety of information; from product lines, tips and hints, specials or a behind-the-scenes look at how the business operates. In our experience we have found that Facebook users really enjoy and respond to this behind-the-scenes insight into how businesses run and... Read more