Tag: radio advertising

Radio advertising: the unsung hero

It seems to be a popular opinion that radio has passed its peak. It’s had its glory days and now it’s on the way out. But, just because Millennials believe that it died the day Spotify was born, doesn’t mean they’re right. In Australia, over 10 million people listen to the radio every week. That’s not an insignificant number by any measure, especially when you start to consider radio advertising for your business. Radio’s resilient, especially when you consider how often people have predicted its death. It survived the invention of the television in the 1950s, and it’s surviving the... Read more