Tag: Google Adwords

Google AdWords: targeted advertising to help your business

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Google AdWords is a powerful advertising tool when used correctly. The theory behind it is great, you only have to pay for the advertising that works, which is every businesses dream, however it is slightly more complicated than that. AdWords are the paid website links that appear on the top or bottom of Google search results. They look the same as normal results except they have a small green ‘ad’ icon in the top left corner. They appear when you have searched using a keyword or phrase that the business has selected as relevant to themselves. You can also select... Read more