Why your website needs an SSL certificate

circle media_ssl certificate

A SSL certificate might sound like daunting technical jargon to you, and us explaining that it stands for Secure Sockets Layer probably doesn’t help. But having an SSL certificate is a crucial step towards having a successful website.

What is an SSL certificate?

A SSL certificate itself is a collection of small data files that bind a cryptographic key to your organisation’s details, effectively encrypting the data packets for your website. This means in simple terms that an SSL certificate will secure your website.

What does this mean?

Having this certificate means your website cannot be read and your data is secure. Traditionally, SSL certificates have been used to secure credit card transactions and login details but as of recently it is being used for much broader purposes. Now the majority of sites are using SSL, ranging from e-commerce websites to social media sites, and Google loves them.

Why does Google likes SSL certificates?

Now, not only will your site be secure, but it’ll rank better on Google too. Google has come out publicly to support SSL certificates as they typically indicate a higher quality of website and show that the business is prioritising their customers privacy.

Why you should invest in an SSL certificate

circle media_ssl certificate warning

Aside from all of the security benefits, the biggest selling point for SSL is that it’ll prevent browsers from showing your customers a big ‘untrusted error’ message; such as ‘Your connection is not private’. This is the fastest way to lose trust and credibility in your website. A SSL certificate will allow you to secure your customer’s information, provide secure payments and protect passwords and credit card details.

How do we know it worked?

With the application of your SSL certificate, your IP address will change from http to https and a small padlock will appear, displaying your certificate and indicating to customers that this is a secure site to browse.

For more information chat to our team at Circle Media about setting up your SSL certificate today.

Related Posts
Facebook Live: your digital marketing advantageFacebook is arguably one of the most popular social media platforms on the web. Recent stats have shown that Facebook has over 1.5 billion active...
Onshore vs. offshore hostingRecently, there have been a number of instances where we have been asked to put a site onto offshore hosting. Often this hosting looks professional...
Caching and website contentSome of the most common questions the team at Circle Media Geelong get from our clients about their website ultimately are a result of caching....
Let’s talk website SEOSearch Engine Optimisation (SEO) is the key to improving the visibility of your website in search engine results. This is often referred to as organic,...