Yearly Archive: 2018

Christmas is coming

Circle Media Christmas
December is well underway now, and that means we’re all busier than ever. Not only is work ramping up as you prepare for the end of the year and organise to have some time away over Christmas, but it’s getting busier at home too. Your free time is filled with present shopping and Christmas cooking; it’s easy to get overwhelmed. So, take a deep breath as we go through our to-do list to get your business ready for Christmas. The holiday season is a great opportunity for a sale. As a nation, we’ve spent all of November getting ready to... Read more

Onshore vs. offshore hosting

Circle Media offshore hosting 1
Recently, there have been a number of instances where we have been asked to put a site onto offshore hosting. Often this hosting looks professional and legitimate, but it isn’t always, and we can tell you horror stories as a result. You need to be careful because you’re putting your customers and your business at risk. Offshore web hosting is simply when your website is hosted overseas. It’s an attractive option given its low price. As a result of this, many people outsource their hosting needs to developing countries to save on costs. But cutting these costs can be putting... Read more

Google My Business: Circle Media’s top tips for improving your ranking

Circle Media Google Listings 4
Listings on Google Maps can be an invaluable tool for your business. Google My Business Listings are widely trusted for recommendations, so holding a coveted top three spot is a huge win. But, unfortunately for all of us, there isn’t a magic formula you can plug in to get top results. It’s a competitive world online, but don’t go throwing money at the people claiming they can guarantee top results. If it sounds too good to be true, it is. Let’s start simple. Google My Business Listings are the top local results that match your search query. If you’re searching... Read more

Radio advertising: the unsung hero

It seems to be a popular opinion that radio has passed its peak. It’s had its glory days and now it’s on the way out. But, just because Millennials believe that it died the day Spotify was born, doesn’t mean they’re right. In Australia, over 10 million people listen to the radio every week. That’s not an insignificant number by any measure, especially when you start to consider radio advertising for your business. Radio’s resilient, especially when you consider how often people have predicted its death. It survived the invention of the television in the 1950s, and it’s surviving the... Read more

Circle Media’s top insights into agricultural advertising

Marketers pride themselves on understanding people and how they work. Whether it’s their clients or target audiences, they know who they’re dealing with. Yet one demographic that marketers continually fail to reach or understand is our agricultural community. We’re talking about farmers, primary producers and the wider rural community. Metro Agencies find them difficult to market to, and worse still, they don’t know they’ve failed until they don’t make the sale. So here are Circle Media’s top tips to successful agricultural advertising. When talking to your potential client, you’ll find that farmers are unfailingly polite. And, while this seems like... Read more

Being promised a high SEO Ranking? Here’s what to look out for

Circle Media SEO Ranking 4
Getting offered the number 1 ranking on Google and want to know if it’s too good to be true? It is. More and more businesses are being approached by agencies who’re offering to get them a high ranking on Google or a great SEO ranking. This is a highly sought after position that, when reached, is hugely beneficial for your business. So it’s understandable that people are becoming enchanted by these offers. But, this can be dangerous territory that you need to be wary of. First, it’s hard to see if these companies are actually doing it properly. In terms... Read more

Can Google Analytics help you understand your customers?

Circle Media Google Analytics
Google Analytics is a powerful tool for shaping your online business strategy. It collects all the key data from your website and presents it to you in a user friendly, easy to understand format. It’s powerful and intuitive, and even better, it’s free. The data ranges from key demographics to the amount of time spent on each page, so you know exactly what’s happening on your site. This allows you to see what is working well and what needs improvement. Ultimately, it’s a great tool for deciding what to do next. We can break down Google Analytics into three major... Read more

Peek behind the curtain of the famous Instagram algorithm

Circle Media Instagram algorithm
The Instagram algorithm has just been updated, and in order to prevent mass hysteria and a flood of complaints on Twitter, they got together with top tech journalists to break it all down. Here’s what we learnt; what’s new, what’s good and what’s coming soon. Let’s start with the big one. You’ll now be seeing 90% of content posted. This is a big improvement from the 50-70% Instagram has admitted to showing you previously. Friends and family will be prioritised in an attempt to show you content you actually want to see. This is Instagram’s big headline, they’ve been looking at... Read more

Business cards are thriving in the digital age

Circle Media Business Cards
We live in the digital age, but that doesn’t make business cards out-dated. With all of the online options for networking, business cards can feel unnecessary and irrelevant. But in reality, they now leave an even greater impact. Business cards are a part of how you first present yourself. They are the first glimpse of the brand you present and can be a great tool for networking. Having a quality business card you can bring out shows preparedness and conveys professionalism. These are two key qualities you want to portray when making your first impression. They’re also a relevant tool... Read more
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