Circle Media Blog

Business Card Design 101

Circle Media business card design 10
Business cards are more important than ever in this digital age. They cut through the online clutter and can make a great first impression. This was a topic we explored thoroughly back in 2018, so I’m sure you don’t need convincing of their value. But, if you’re looking to invest in a new set of business cards there are a few things to consider first. So here are Circle Media’s top business card design tips, straight from the mouth of our top designer. When creating your business cards it can be easy to get carried away. There are so many... Read more

Branded merchandise is winning in 2019

Circle Media branded merchandise 1
Branded merchandise is an often-overlooked advertising medium, particularly in our current digital climate. When people are looking for cost effective ways to boost brand visibility and recall, they go straight to social media. And while this is a valuable platform, it’s also a saturated one. People have learnt to actively tune out advertising messages, so you really need to be strategic and measured to break through the noise. But a tactile alternative that people are missing is branded merchandise. Read more about what social media can offer your business in ‘Social Media: the underrated tool in rural marketing’. Branded merchandise... Read more

Do field days still have relevance in 2019?

Circle Media blog-field days
The Wimmera Machinery Field Days have just taken place up in Horsham, and they’ve brought to light an interesting conversation. Are Field Days worth the expense? Field Days began before the days of the Internet. If you wanted to compare brands, or purchase from beyond your local dealer, field days gave you that opportunity. Now, if you want a side-by-side comparison of two machinery brands, testimonials on the pros and cons and all the specs you need, you can just go straight to Google and find the information in no time. You don’t have to travel hours to find what... Read more

Build your business with Google Reviews

Circle Media Google Reviews
Reviews deserve five stars. They’re honest opinions on goods and services that help consumers make an informed decision about a product before investing their money on it. They help brands understand what they’re doing well and what aspects of their business they can improve on. Plus, they help improve your SEO and Google ranking, which is what we’re all looking for. You can find reviews in every deep, dark crevice of the Internet. Some people swear by Yelp. They’ll only try something new after reading what 12 other people think of it. You find reviews on Facebook, in the comments... Read more

What’s new in SEO in 2019

Circle Media SEO 3
2019 has arrived and is well underway, and here at Geelong’s Circle Media we’ve hit the ground running. While it still feels like early January, it’s really not. This means that we’re starting to see the industry’s answer to the upcoming changes in technology for the year. It’s time to update your practices because it’s a New Year, New SEO. Way back in 2018, Circle Media’s SEO advice was well documented. Essentially there was an influx of people promising you the top ranking, but the system doesn’t work that way. It’s a gradual process that requires time and effort and... Read more

Choosing your domain name

Circle Media domain name 2
Choosing a domain name can feel like an afterthought. You’ve already done the hard work naming your new business, and the rest of the process is just in the details. But, before choosing your domain name, there are a few important things to consider, and you might not have thought of them. First, in a perfect world your domain name shouldn’t be an afterthought. You should be actively thinking about it when choosing your company name. This not only allows you to see what other companies are using similar names, but it ensures that there is a domain available that... Read more

Rural marketing: the importance of social media

Circle Media rural marketing
Marketing to the rural community can be a challenge, particularly when you’re unfamiliar with it. And an underrated asset in the rural marketing process is social media. There’s still a misconception that social media is directed towards millennials; that it’s for the younger generations who spend their lives on their phones. But this simply isn’t the case. Not only is social media used by people of all ages and demographics, but it plays a unique role for people living in rural communities. This makes it a valuable rural marketing tool for reaching primary producers, farmers and the wider rural community,... Read more

It’s time to talk EDM

No, we’re not talking about going dancing. Electronic Direct Mail or EDM are a seriously underrated tool in the advertising industry. Too many people overlook the effectiveness of email marketing, viewing it as out-dated in the social media era we’re living. But it’s not something you should ignore; it can be a great tool for growing your business. Funny you might ask this question, because I’m sure if you log into your email right now you have a dozen sitting in your inbox waiting for your attention. EDMs are effectively e-newsletters and they’re a versatile tool for your business. You... Read more

Christmas is coming

Circle Media Christmas
December is well underway now, and that means we’re all busier than ever. Not only is work ramping up as you prepare for the end of the year and organise to have some time away over Christmas, but it’s getting busier at home too. Your free time is filled with present shopping and Christmas cooking; it’s easy to get overwhelmed. So, take a deep breath as we go through our to-do list to get your business ready for Christmas. The holiday season is a great opportunity for a sale. As a nation, we’ve spent all of November getting ready to... Read more