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When asked about advertising, specifically, where a business should advertise, there really isn’t just one answer. The best answer to ‘where should I advertise?’ comes in a response specific to your business. This answer will be dependent on your target market, your budget, the product you are advertising and the period of time you want to advertise for. Additionally it will depend on what you aim to get out of your advertising – is it to build audience, sell a product, create awareness or something else.

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Google has recently begun testing its mobile first ranking index. This will focus primarily on the mobile version of your website, rather than the desktop version previously utilised for ranking purposes. When there is not a mobile version Google will fall back on the desktop content – however this will be assigned less influence in ranking rating.

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Today we’re showing you how to setup multiple accounts with Instagram, so you can quickly switch between accounts without having to manually log out and back in each time. This can be quite a useful tool, especially when you’re managing a personal account and also a business account on Instagram. It is highly recommended to […]

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It’s the age-old question brought in to the modern era: website vs social media, which is the best option? Many people ask us whether they need a website when they have social media, or what social media can bring to their business when they have a website?

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With thousands of company websites populating the internet each day, it’s vital your website is appearing for the relevant terms. Google is one of the most popular search engines, roughly averaging 3 billion search queries a day. As such, it has become increasingly important to rank in Google searches. There are many SEO services available online, but the trick is picking the right one. Make sure you know what you’re getting, ask questions and shop around for an SEO service that works for you and your business.

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In todays digital age online shopping has become the norm. However, sometimes it is hard to know if you are purchasing from a legitimate seller. Online reviews at times can complicate the matter even further – one person gives the item or seller a 5 star review while the next person reviews with only one star. Andy offers some hints for sifting through online reviews and offers a secret tip for getting the most out of your online shopping experience; potentially saving you a few dollars in the process.

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Search Engine Optimisation (SEO) is the key to improving the visibility of your website in search engine results. This is often referred to as organic, natural or earned search traffic. In search engine results Google displays links to websites it considers relevant, secure and being of quality. Google establishes this belief of a site based on many factors including, although not limited to, how many people visit the website, whether it is a mobile responsive website and the internal sites SEO. Website SEO is one of the best ways to improve Google ranking but it can take a lot of work. Additionally it can be a long and continual process, rarely a once off fix. We offer some tips for best practice with website SEO.

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Facebook is arguably one of the most popular social media platform on the web. Recent stats have shown that Facebook has over 1.5 billion active users each month.

Facebook is currently putting a lot of emphasis on video content, with over 8 billion video views world wide on Facebook every day. This emphasis and engagement with video is good 
for businesses. Facebook’s emphasis on video content means that it will be seen by more viewers, without having to pay for the viewer reach that would typically be needed with an image or text only based post.

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We are often asked if a business catalogue remains relevant in the digital age of 2016? The simple response to this is: yes, catalogues are still highly relevant and effective. A catalogue is a fantastic way to get your companies products in your customers hand – whether they are new customer or returning customer.

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Have you considered the benefits a language translator could bring to your website?

It’s said that growing a business is all about relationships, however trying to build strong customer relationships without communication can be very difficult. Good communication is the key to any business, and is becoming even more so, in the era of globalisation. Adding a multilingual translator to your website, could be what you’re looking for to boost your business success.

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Naming your business is the first step in creating a business venture that is all yours.

Andy talks about business name and domain name registration, and offers some hints to help you make the process of a new business as smooth as possible.

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